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Marimekko Marketing Audit Report Land Use Policies In Tanzania - 2200 Words

Marimekko Marketing Audit Report: Land Use Policies In Tanzania (Case Study Sample) Content: UniversityMarimekko Marketing Audit ReportAuthors NameDateProfessors NameProgram of StudyExecutive SummaryThis report is a marketing plan and audit for Marimekko Company in China. It will comprise of background information on the company at the initial part of the report. Because of the PESTEL analysis, the report will include an analysis of the macro environmental factors. Besides, it will involve the analysis of the competitors through porters five forces. Furthermore, the report will comprise an analysis of the internal environment based on the SWOT analysis applicable in all the business operations for Marimekko in China. Marketing is one of the crucial components of the effective business operation. For example, it involves different activities that facilitate the transfer of goods from the producer to the final consumer.Table of Contents ........ PageCompanys Background 4Introduction to the Audit ...4Macro Analysis-PESTLE Analysis .............................. .............................................5Political Forces ..5Economic Forces ...5Social Cultural Factors ..6Technological Factors ...6Legal Forces ..7Environmental Factors ..7Micro Analysis ......8SWOT Analysis .8Strengths 8Weaknesses 9Opportunities .9Threats ..10Marketing Process for Marimekko .......10Competition Analysis ...11Companys BackgroundMarimekko is one of the largest companies, which deal with the marketing of clothing, shoes, and other interior decorations. Following a few years after its establishment in 1956, it started expansion to external markets to enhance overall sales and profitability. Marimekko is one of the outstanding companies in China that practices effective marketing strategies in their business operation to achieve the overall objective of achieving success in the fashion industry.Introduction to the AuditMarketing audit involves a systematic and periodic assessment of a companys objectives, marketing environment, and set objectives (Al Fahad et a l. 2015, p. 219). The main purpose of such an examination is to identify the available opportunities and problems areas and recommend a plan to enhance an organizations marketing performance. In the contemporary world, the fashion industry has been developing fast resulting in the opening of different fashion brands in China. In Shanghai, Marimekko markets a wide range of local and international fashion brands.The main purpose of the marketing audit analysis is to reveal how the company achieves its objectives in the Chinese market despite the great competition from other companies. It is plausible that Marimekko has been facing a great challenge to find the most cost-effective promotion strategies to satisfy the wide range of customers and earn more shares in the Chinese market. According to Turker and Altuntas (2014, p. 843), the management is committed to the exportation of goods as one of the most effective strategies to have a larger market share. In the Chinese market, Marimek ko uses advertisement and sales promotion as the most effective marketing strategies in Shanghai.Macro Analysis- PESTLE AnalysisFor the Marimekko Company, macro environment consists of Political, economic, technological, legal, and social-cultural factors that affect effective operation of the organization. The different forces are out of control of the enterprise and allow marketers to pinpoint the pertaining trends and unmet needs. The trends for Marimekko are the different sequence of events, which have a momentum in which the marketers can increase the total sales and profits for the company.Political forcesThe political environment in China has great effects on the marketing decisions of Marimekko. The environment will be composed of government policies and other pressure groups that limit the behavior of the organization. The Chinese government imposes premiums to prevent any forms of inequalities and excessive pricing of clothing and other fashion products. It is worth to men tion that China is one of the competitive markets for the clothing products.Economic ForcesFollowing the recent economic downturns in China, Marimekko had to restructure its marketing and sales campaigns greatly. The diminishing profits have to undergo downsizing internally and find effective strategies to penetrate the market. It is clear that economic conditions have a great influence on a business.Social Cultural FactorsThe social-cultural practices in China affect the effective operation of businesses. Marimekkos management is concerned with the different cultural practices of the Chinese people. Various social organizations, such as temples, schools, and family determine the behaviors of the consumers of the fashion products. Marketers consider changes in age structure and population growth as important factors in the marketing process (Mullakhmetov et al. 2016, p. 34). The tendency of women having a chance to work to earn a living has increased the overall demand for Marimekko s products. One of the core aspects of the Chinese culture is that business people focus on the use of face-to-face competition as one of the strategies to enhance trust. Therefore, Marimekko ought to embark on the same to have a competitive advantage in the market. It conducts a continuous assessment of the tastes and behavior of the targeted clients in China.Technological ForcesTechnology is one of the dramatic forces that shape peoples lives. It affects the entire business process of Marimekko and creates effective opportunities to sell the products to a wide range of clients and provide them with convenience in the process of buying. For instance, most companies have a website that their clients can use to order and purchase goods. Marimekko conducts a review of technological development on an ongoing process in order to have a competitive advantage over the rivals in China. The company focuses on ongoing improvement of technological change towards the achievement of the set obj ectives (Niinimaki et al. 2015, p. 453). In the contemporary world, most businesses have embarked on the use of social media platforms to market their products. Marimekko ...

How to Bind a Large Stack of Papers

How to Bind a Large Stack of PapersBinding your papers when you have a large stack of them is one of the things that is going to be discussed in this article. While binding papers will save you time when you need to make an order, you should always use high quality papers so that your binding job turns out properly. This way, you will be able to work in the least amount of time possible.Books are also bound. In fact, books are used for binding and many people still buy books to bind their own books. It can be a little difficult to get good results with a simple binding job but the only real factor that you need to consider is the size of the book. The book's size is the first thing you should consider when you want to bind a large stack of papers. The size of the book is very important and you should always look for good books that are not too small or too big.Papers that are too small for the paper box will be easy to rip and tear. They can also be pushed around inside the boxes whi le they are being tied and sewn together. Papers that are too big for the paper box can also end up being too bulky.As far as the size of the papers that you need to bind a large stack of papers goes, it all depends on the size of the book that you are going to purchase to bind. Whether you're going to buy a larger sized book or a smaller sized book, the number of papers you have will depend on what you have available for that type of book.College students often buy large books that they intend to bind into a bound book. If you're buying a book from an online bookstore, it will most likely be one of those three-inch tall booklets. If you buy a large book from a college bookstore, it will most likely be a small-sized book.This is something that you will need to think about before you begin to learn how to bind a large stack of papers. There are several other factors that you will need to consider when you start learning how to bind a large stack of papers. These include whether or no t you're going to need to add a label to the front of the book, the volume that you are using for the binding, the binding method that you are going to use, and the material that you're going to use for the bindings.If you want to learn how to bind a large stack of papers, you will need to know how to choose the right binding materials. If you're going to use a book holder, you'll need to use a hard cover binding for the book. If you want to use pouches, then you will need to use a plastic-backed binding for the books.This is something that is important for every student that wants to learn how to bind a large stack of papers. By doing research online, you will be able to find the right binding material for the type of book that you're going to bind. Many times, people will use ordinary materials to bind their books but there are also some great books that you can use for the job as well.